The brand offers more than 1200 products in a wide range of agarbattis, dhoop batti’s, dhoop cones, dhoop sticks & hawan samagri across India and are being exported to more than 20 countries. Average daily sale of Zed Black is over 25 million incense sticks in about 1.5 million retail packs at over 7,50,000 retail counters.
Zed Black is one of the largest Agarbatti manufacturing brands in India, believes in the mission- ‘to move ahead constantly’. The brand ‘Zed Black’ stands for quality products. Zed Black is one of the leading manufacturers in India. Zed Black is the manufacturer of wide range of agarbatti, dhoopbatti, dhoop cones, dhoop sticks, and hawan samagri. Zed Black, the flagship brand of Mysore Deep Perfumery House (MDPH) group which also deals in other FMCG products such as Tea, Edible Oils, Soya Chunks, Mehandi Cone & Mosquito Coils.
MDPH was founded by Mr. Prakash Agarwal in the year 1992. With its 34 regional sales offices across India, Zed Black has become bulk incense stick manufacturer and supplier in India and across the world, distributing its range of 1200 products to more than 2700 distributors. Apart from this, Zed Black incense sticks and other products are being exported to more than 20 countries. MDPH has 4 manufacturing units spreading over the total area of 4,00,000 sq. ft. with a production capacity of more than 20 million incense sticks per day. MDPH is providing direct employment to over 1500 people.
Zed Black now holds the market share of more than 10% of the organized incense stick industry in India and is amongst the top 3 players. It has a large distribution network and strong command on market and considered as a giant incense sticks supplier. Zed Black exports in countries like US, Europe, Africa and South East Asia to spread the products worldwide, which makes it one of the best agarbatti suppliers. Zed Black not only works for upright customers but also provides a great work ambiance to its employees by providing. A healthy working culture.
Zed Black has introduced MS Dhoni as national brand ambassador to penetrate Indian incense sticks market further. The motive is to influence the positive impact in the negative atmosphere as youth is facing a lot of complexities in life, prayers always empower and purify the heart and give astonishing energy by rejuvenating oneself. The association is spreading the message of calmness, positivity, and belief in stress-free life. Dhoni is the face of the campaign led by different mediums such as radio, digital, print and outdoor. The brand, through Dhoni wants to focus on the value of prayer in the lives of the youth, to make them more focused on achieving their goals.
Zed Black has extended its arm to reach out every different product to cover all the demands including agarbatties, dhoopbatties, dhoop cones, dhoop sticks and hawan samagri and established brands like Manthan, Arij Premium Agarbatti, Yoga, Panchdeep and Dua ensuring to be honest in all practices and being the delight and well being of their distributors. Manthan, a dhoop brand from the house of it, has appointed Senior Bollywood actor Alok Nath as its brand ambassador. It has seven variants- Chandan, Gulab, Mogra, Guggal, Loban, Gold, and Silver. The product has launched a campaign "Manthan Zaroori Hai”. The motive of the campaign is the amalgamation of peace, proper usage of time for work and life at home with your loved ones. It has also introduced its new flagship brand Zed black Arij to the Odisha market with Ollywood Queen Varsha Priyadarshini as its brand ambassador and launched campaign “Har Saans Mein Odisha” which means “Odisha in every breath”.
Zed Black’s leading brand – 3 in 1 Agarbatti – is considered to be best agarbatti in India by consumers. Its consistent quality and pleasant fragrance have made it a household brand in India. Every day more than 1.5 million retail packs of Zed Black products are sold in the Indian market which makes it the largest selling agarbatti manufacturer in India and also the incense sticks exporter in the country.
MDPH is a proud family owned business. The company started by Mr. Prakash Agrawal now being headed by his 2 sons – Ankit Agrawal & Anshul Agrawal. Ankit has completed Bachelors in Foreign Trade and FMB MBA from S. P. Jain Mumbai. Anshul has attained B Tech from IIT Delhi and he worked in corporate sector before joining MDPH.
Ankit & Anshul, Director, MDPH group, aims significantly accelerating profitable & sustainable growth for the company by promoting new technology in agarbatti manufacturing. They have set the target to be the preferred brand for their consumers on basis of innovative & quality products produced with the blend of immense knowledge of fragrances & natural materials.