Mysore Deep Perfumery House (MDPH) was founded by Mr. Prakash Agarwal in the year 1992. With a modest capital and his garage as the workplace, he started rolling agarbattis with his wife. Mr. Prakash named his brand Zed Black, in spite of its association with spirituality or religion, along with pitch-black packet rather than floral printed wrapping which made it unique and appreciable. With its 30 regional sales offices across India, Zed Black has become bulk incense stick manufacturer and supplier in India, distributing its range of 1200 products to more than 2700 distributors. Apart from this, Zed Black incense sticks and other products are being exported to more than 10 countries. MDPH has 4 manufacturing units spreading over total area of 4,00,000 sq. ft. with a production capacity of more than 20 million incense sticks per day.
MDPH is providing direct employment to over 1500 people. In-spite numerous failures Mr. Prakash Agarwal kept tilling the land till it yielded. He stayed over in Indore and built possibilities not just for himself but for hundreds of more like him. He is an example of patience, perseverance and hard work. In a young nation like India, we need more people like him who can create jobs and seek one. Zed Black now holds the market share of around Rs. 2500 crore of premium incense sticks in India. Zed Black has become synonymous to quality agarbatti manufacturer and exporter. It has a large distribution network and strong command on market and considered as a giant incense sticks supplier. Zed Black exports incense sticks and other variants in countries like US, Europe, Africa and South East Asia to spread the products worldwide, which makes it one of the best agarbatti suppliers in India. Zed Black not only works for upright customers, but also provides a great work ambience to its employees by providing direct employment.
Zed Black has introduced MS Dhoni as national brand ambassador to penetrate Indian incense sticks market further. The motive is to influence the positive impact in negative atmosphere as youths are facing lot of complexities in life, prayer always empower and purify the heart and gives astonishing energy. So as the association is spreading the message of calmness, positivity and belief to release stress of life. Dhoni will be the face of the campaign led by different mediums such as radio, digital, print and outdoor. The brand, through Dhoni wants to focus on the value of prayer in the lives of the youth, to make them more concentrated to achieve their goals.
Zed Black has extended its arm to reach out every different product to cover all the demands including agarbatti, dhoopbatti, dhoop cones, dhoop sticks and hawan samagri and established brands like Manthan, Arij Premium Agarbatti, Yoga, Panchdeep and Dua ensuring to be honest in all practices and being the delight and well being of their distributors. Manthan, a dhoop brand from the house of it, has appointed Senior Bollywood actor Alok Nath as its brand ambassador. It has seven variants- Chandan, Gulab, Mogra, Guggal, Loban, Gold and Silver. The product has launched a campaign “Manthan Zaroori Hai”. The motive of the campaign is to amalgamation of peace, proper usage of time for work and life at home with your loved ones. It has also introduced its new flagship brand Zed black ARIJ to the Odisha market with Ollywood Queen Varsha Priyadarshini as its brand ambassador and launched campaign “Har Saans Mein Odisha” which means “Odisha in every breath”.
Zed Black’s leading brand – 3 in 1 Agarbatti – is considered to be best agarbatti in India by consumers. Its consistent quality and mesmerizing fragrance has made it a household brand in India. Everyday more than 1.5 million retail packs of Zed Black products are sold in the Indian market and which makes it the best agarbatti manufacturer in India and incense sticks exporter in India.
MDPH is a proud family owned business. The company started by Mr. Prakash Agrawal now being headed by his 2 sons – Ankit Agrawal & Anshul Agrawal. Ankit has completed Bachelors in Foreign Trade and FMB MBA from S. P. Jain Mumbai. Anshul has attained B Tech from IIT Delhi and he worked in corporate sector before joining MDPH.
Ankit and Anshul MDPH to significantly accelerate profitable and sustainable growth to be the company to embrace new technology in agarbatti manufacturing and to be the preferred company to the need of target consumers with innovative and quality products by synthesizing deep knowledge of fragrance and natural materials.